Modernize Prescreen to Grow your Lending Portfolio
Target prospects likely to open a new credit account that meet your risk profile
Optimize acquisition ROI by making confident, time-sensitive offers when consumers are likely to respond
Reduce risk by marketing to consumers who are less likely to default on payments
Enhance segmentation and expand your marketable audience with alternative data
Leverage email and digital prescreen
Be fast to market with advanced data and analytics tools
Product Sheet
Learn More About Equifax Prescreen
Prescreen delivers pre-approved consumer prospects tailored to meet the credit profile criteria for your lending offers. Increase acquisition by honing in on consumers with the right credit characteristics for your offers, while mitigating risk. Prescreen helps you create the ideal target audience by leveraging thousands of credit attributes, including event and behavior-based triggers, and your own credit-based attributes. Prescreen is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).
Self-service Tools for Better Analytics and Campaign Performance
Leverage a cloud-based platform and dashboards to build and refine your Prescreen models and see how they’re working. Get your offers to market faster and quickly learn how campaigns can be improved.
Access and connect all datasets in one place
Test what-if and champion/challenger scenarios
Use a results feedback loop to fine-tune models
Expand Your Prospect Audiences
Use the latest data innovations to expand and refine acquisition targeting while managing risk.
Go beyond legacy credit scores to find thin file, credit invisible, and credit-rebuilding customers that may be a good fit.
Gain a more complete view of consumer financial capacity before Prescreen to find good prospects that you might otherwise not have spotted.
We’ll help you move beyond direct mail by finding your prospects on social or matching Prescreen lists to email addresses. Our email deployment partner offers best-in-market email solutions based on one of the industry’s largest databases of high-quality, compliant, opt-in, and validated email addresses.
